Turn Your Innovation Into Actual Market Traction
A short, practical playbook for B2B tech and SaaS founders
who feel their product is strong — but their go-to-market is not.
Most startups don’t fail because the technology is weak.
They struggle because their positioning is unclear, their marketing is scattered, and the founder is forced to carry everything.
This free 5-page playbook walks you through the five most common GTM mistakes — and shows you how to fix them in simple, concrete steps.
Recognise this?
If you recognise yourself in any of these, you’re not alone — this is what founders tell me every week.
“Our technology is strong, but turning it into consistent revenue feels harder than building it.”
“Everyone describes what we do differently — even inside the company.”
“We’ve tried many marketing activities… but nothing feels consistent or repeatable.”
“I’m still involved in every big deal, every pitch, every strategic decision.”
“We know we need a better GTM, but it’s hard to know where to start.”
WHAT'S INSIDE THE PLAYBOOK
The 5 GTM Mistakes Silently Costing You Traction
01
Mistake #1 — Leading With the Technology
Why “feature-first” messaging confuses buyers, and how to talk about outcomes instead.
02
Mistake #2 — Trying to Sell to Everyone
How narrowing your ICP accelerates traction, not slows it down.
03
Mistake #3 — Messaging That Changes Too Often
A simple positioning sentence that aligns your team and your story.
04
Mistake #4 — Lots of Activities, No System
What a basic, repeatable GTM system looks like in plain language.
05
Mistake #5 — Founder-Led Everything
How to move from founder-dependent growth to a scalable model without hiring a full-time CMO.
Who Is This For?
If any of these describe you, this playbook was built for you.
A B2B tech or SaaS founder
A medtech, AI, data or deep-tech innovator
A CEO of a scaling startup wanting marketing to support revenue
Someone who knows: “We don’t need more marketing — we need the right marketing.
Your Product Is Ready.
Now Make Sure the Market Is Too.
You’ve already built something valuable.
Now it’s time to help the market understand it.
This playbook won’t solve everything —
but it will give you the map to move from
innovation → traction.
Who's Behind the Playbook?
About Adrijana
I’m Adrijana Daragon, a marketing strategist helping B2B tech and SaaS founders turn their expertise into predictable, scalable growth.
Over 17 years in marketing and commercial strategy — at Procter & Gamble, Unilever, and multiple AI/deep-tech scaleups.
I’ve seen the same pattern: founders with brilliant technology struggling to gain commercial traction.
In one recent role, I helped a tech company increase qualified lead generation by 40% without increasing budget simply by refining positioning and focusing their go-to-market efforts.
As a Fractional CMO, I help scaling companies clarify their positioning, build focused GTM strategies, and create marketing systems that actually support revenue — not noise.
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IMPRESSUM
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