Go-to-market, Growth Strategy for Swiss Startups

I partner with B2B tech startups to drive strategic growth through high-impact marketing and business development—without the commitment of a full-time executive.

ABOUT ADRIJANA DARAGON

CMO as a Service

I am a seasoned marketing and commercial operations expert specializing in driving growth for B2B tech startups. I help startups to fine tune their product market fit and accelerate their growth by providing high-level strategic go-to- market, marketing & business development support, allowing them to scale efficiently without the need for a full-time Chief Marketing or Growth Officer.

Spending over 15 years at global powerhouses like Procter & Gamble, Unilever, Eastman and Coty, and recently being Head of Marketing for growing Swiss SaaS AI startup Acodis, I got deep understanding of how to scale businesses during critical growth phases.

Why Work With Me

With over 15 years of experience in B2B marketing, business development, and growth acceleration, I specialize in helping startups and SMEs scale through strategic marketing and client acquisition. My approach blends data-driven strategies with hands-on execution to deliver measurable results.


Key Strengths:

  • B2B Expertise: Proven in developing marketing strategies and sales funnels that drive engagement and growth.

  • Strategic Leadership: Skilled in leading go-to-market (GTM) strategies aligned with business goals.

  • Key Stakeholders, Partners Relationship Management: Expertise in building and nurturing strong, trust-based relationships.

  • Results-Driven: Focused on actionable insights and measurable KPIs to achieve your business objectives.

  • Execution & Collaboration: Efficiently working with both internal teams and external partners for seamless project execution.

HOW CAN I HELP YOU SCALE UP

Overcoming Your Business Growth Challenges

01

Strategic Marketing Leadership

With a strong background in leading marketing initiatives for top brands, I provide strategic guidance to ensure your marketing efforts align with your overarching business goals. I'll help you craft a robust marketing plan that drives growth, builds brand equity, and positions you as a thought leader.

02

Data-Driven Decision Making

Utilizing advanced analytics and AI tools, I help you interpret data to make informed marketing decisions. This approach ensures that your strategies are based on actionable insights, allowing you to allocate your resources effectively and maximize ROI.

03

Innovative Marketing Approaches

In today’s rapidly evolving market, standing out requires innovation. I bring creative and forward-thinking marketing solutions tailored to your unique needs. From leveraging automation to implementing cutting-edge digital marketing techniques, I’ll help you stay ahead of the curve.

04

Comprehensive Branding Solutions

Your brand is more than just a logo; it’s your story, your values, and your promise to your customers. I’ll work with you to develop a compelling brand narrative and cohesive visual identity that resonates with your target audience.

05

Flexible Leadership and Collaboration

As a Fractional CMO, I offer the flexibility to adapt to your business needs. Whether you require short-term project leadership or long-term strategic oversight, my goal is to seamlessly integrate with your team and drive sustainable growth.

TESTIMONIALS

Clients Reviews

Adrijana collaborated closely with my teams to support and further develop our outbound strategy. Her onboarding was quick, and we already saw the first results within a few weeks. Adrijana brought valuable expertise in creating and launching targeted campaigns that had a real impact on our pipeline.

She also has a great ability to turn complex topics into clear and compelling messages for prospects. She was a fantastic partner – proactive, creative, and always focused on impact. I appreciated her "get things done" mentality and ability to work independently on topics with the right sense when to ask for guidance or review.

PATRICK BUERKLE

CEO of Flawia IQ

I can warmly recommend collaborating with Adrijana if you look for marketing related expertise. She covers a broad field including strategic thinking by creating and driving marketing plans that are aligned with overall business goals.

With her results-oriented approach, Adrijana creates impactful customer case studies and webinars. Her expertise in digital marketing, a proactive "can-do" attitude and her collaborative team spirit leads to a positive impact.

MARTIN KELLER

CEO, Acodis

Adrijana had an amazingly fast start, on-boarding herself on Procter & Gamble marketing framework, brand fundamentals and the complex geography in which we operate.

In less than 2 months she delivered a comprehensive competitive landscaping for digital content, coupled with a meaningful recommendations that sharpened the brand’s digital strategy. Additionally, she developed the brand search strategy, in smooth and effective collaboration with the digital agency.

ANCA CORIIU

Executive Director,

Wellcast ROI

Adrijana is well-organized, transparent, and very positive. She was always laser-focused on our goals and objectives, and kept our team motivated and excited about our work.

She is very strategic and highly focused on results. She is curious and interested in trying new things to gather new insights and ROI. She is also very adaptable and demonstrates a bias for action and strong decision-making skills.

ELYSE BATISTA

Account Manager at Eastman

REAL RESULTS, REAL IMPACT

Brands I've Worked With

Frequently Asked Questions

What is a Fractional CMO, and how can they benefit my tech startup?

A Fractional CMO is a senior marketing leader who provides strategic guidance without the need for a full-time hire. For tech startups, this means access to high-level expertise in marketing strategy, positioning, and growth execution without the long-term commitment. I bring over 15 years of experience, ensuring your marketing efforts align with your growth objectives, maximize ROI, and position your brand effectively in the market.

How can you help my startup stand out in a competitive tech market?

I focus on creating a tailored marketing strategy that reflects your brand’s unique value proposition and resonates with your target audience. By leveraging data-driven insights, innovative digital marketing techniques, and a clear go-to-market strategy, I help tech startups like yours build strong brand recognition, generate high-quality leads, and accelerate growth even in highly competitive industries.

My startup has limited marketing resources—how can we still achieve measurable results?

Absolutely. With limited resources, prioritization is key. I work closely with your existing marketing team to implement efficient, ROI-focused strategies. We will concentrate on the most impactful marketing channels, utilize advanced analytics to track performance, and make informed decisions to optimize your marketing spend, ensuring every action drives measurable growth.

Get In Touch

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IMPRESSUM

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