Acodis is a Swiss technology company specializing in Intelligent Document Processing (IDP). Founded in 2016 by ETH Zurich graduates Martin Keller (CEO), Patrick Emmisberger (CTO), and Benjamin von Deschwanden (CPO), the company aims to transform unstructured documents into structured, machine-readable data within seconds.
Developed and executed a data-driven marketing strategy that boosted marketing-qualified inbound leads.
Designed and implemented demand generation and sales enablement processes, improving conversion rates and reducing sales cycles by 30%.
Built and led high-performing teams, increasing marketing efficiency and productivity.
Built key partnerships with industry leaders like Microsoft and Gartner, significantly expanding market reach and credibility.
Eastman is a global specialty materials company founded in 1920 and headquartered in Kingsport, Tennessee, USA. The company produces a broad range of products found in items people use every day, with a focus on delivering innovative and sustainable solutions.
Developed a customer-centric program, leading to 24 high-priority clients signing up, driving double-digit revenue growth within the segment.
Orchestrated 45+ speaking engagements and media interviews at key industry events, enhancing brand reputation and market engagement.
Directed a cross-functional team of 10+ professionals across marketing, communications, and public relations, resulting in a 40% improvement in internal workflow efficiency.
Account Manager, Eastman
Procter & Gamble (P&G) is a global leader in consumer goods, offering trusted brands that touch lives in millions of homes every day. Founded in 1837, P&G remains committed to improving lives through small but meaningful innovations—whether in health, hygiene, or home care.
Spearheaded 3 major product launches, achieving 25% growth in global sales within the first year.
Managed a global digital ecosystem that led to a 40% increase in social media engagement and a 20% increase in website traffic.
Led cross-functional teams to develop a strong innovation pipeline, resulting in the successful launch of 5 new products over 2 years.
With a strong background in leading marketing initiatives for top brands, I provide strategic guidance to ensure your marketing efforts align with your overarching business goals. I'll help you craft a robust marketing plan that drives growth, builds brand equity, and positions you as a thought leader.
Utilizing advanced analytics and AI tools, I help you interpret data to make informed marketing decisions. This approach ensures that your strategies are based on actionable insights, allowing you to allocate your resources effectively and maximize ROI.
In today’s rapidly evolving market, standing out requires innovation. I bring creative and forward-thinking marketing solutions tailored to your unique needs. From leveraging automation to implementing cutting-edge digital marketing techniques, I’ll help you stay ahead of the curve.
Your brand is more than just a logo; it’s your story, your values, and your promise to your customers. I’ll work with you to develop a compelling brand narrative and cohesive visual identity that resonates with your target audience.
As a Fractional CMO, I offer the flexibility to adapt to your business needs. Whether you require short-term project leadership or long-term strategic oversight, my goal is to seamlessly integrate with your team and drive sustainable growth.
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