Go-to-market, Growth Strategy for Swiss Startups

About - Adrijana Daragon

CMO as a service

I am a seasoned marketing and commercial operations expert specializing in driving growth for B2B tech startups. I help startups to fine tune their product market fit and accelerate their growth by providing high-level strategic go-to- market, marketing & business development support, allowing them to scale efficiently without the need for a full-time Chief Marketing or Growth Officer.

Spending over 15 years at global powerhouses like Procter & Gamble, Unilever, Eastman and Coty, and recently being Head of Marketing for growing Swiss SaaS AI startup Acodis, I got deep understanding of how to scale businesses during critical growth phases.

Fractional CMO

Overcoming Your Business Growth Challenges

Flexible Collaboration

As a Fractional CMO, I offer the flexibility to adapt to your business needs. Whether you require short-term project leadership or long-term strategic oversight, my goal is to seamlessly integrate with your team and drive sustainable growth.

Comprehensive Go-to-market,

Marketing solutions

I’ll partner with you to craft a powerful brand narrative, develop clear and impactful messaging, and create a go-to-market strategy that resonates with your target audience. Together, we’ll ensure your brand not only stands out in competitive landscape, but also connects deeply with the right customers, driving growth and market differentiation.

Strategic Marketing and Growth Leadership

With a strong background in leading marketing and business growth initiatives for top brands, I provide strategic guidance to ensure your commercial plans and marketing efforts align with your overarching business goals. I'll help you craft a robust plan that drives growth, builds brand equity, and positions you as a thought leader.

Data-Driven Decision Making

Utilizing advanced analytics and AI tools, I help you interpret data to make informed business decisions. This approach ensures that your strategies are based on actionable insights, allowing you to allocate your resources effectively and maximize ROI.

Testimonials

Clients Reviews

“Adrijana distinguished herself by her speed of learning, by the depth of her thinking and by the value of her deliverables. The quality of her work was highly praised by the marketing community of the HomeCare business unit.

Every drop of time I spent with Adrijana proved to be such a fertile seed. I’m convinced she would be a great asset to any marketing & business team.”

ANCA CORIIU,

Executive Director,

Wellcast ROI

''Adrijana is well-organized, transparent, and very positive. She was always laser-focused on our goals and objectives, and kept our team motivated, empowered and excited about our work.

She is very strategic and highly focused on results. She is curious and interested in trying new things to gather new insights and ROI.

While working under her leadership, I felt heard, supported, and valued. She created an atmosphere of belonging, and I was able to not only lean on her, but to learn from her as well.”

ELYSE BATISTA,

Account Manager at Eastman

''I had a change to work with Adrijana when I was promoting my video course. Before that I had no idea how the sales funnel works, and I tried many things and it failed.

But then Adrijana showed me step-by-step method and when we applied it, I started to see sales. I am grateful to work with her and would recommend her services''

PETRA ANDRENSEK,

Vocal coach, entrepreneur

FAQS

What is a Fractional CMO, and how can they benefit my tech startup?

A Fractional CMO is a senior marketing leader who provides strategic guidance without the need for a full-time hire. For tech startups, this means access to high-level expertise in marketing strategy, positioning, and growth execution without the long-term commitment. I bring over 15 years of experience, ensuring your marketing efforts align with your growth objectives, maximize ROI, and position your brand effectively in the market.

How can you help my startup stand out in a competitive tech market?

I focus on creating a tailored marketing strategy that reflects your brand’s unique value proposition and resonates with your target audience. By leveraging data-driven insights, innovative digital marketing techniques, and a clear go-to-market strategy, I help tech startups like yours build strong brand recognition, generate high-quality leads, and accelerate growth even in highly competitive industries.

My startup has limited marketing resources—how can we still achieve measurable results?

Absolutely. With limited resources, prioritization is key. I work closely with your existing marketing team to implement efficient, ROI-focused strategies. We will concentrate on the most impactful marketing channels, utilize advanced analytics to track performance, and make informed decisions to optimize your marketing spend, ensuring every action drives measurable growth.