In this conversation, I share my journey from Unilever, Procter & Gamble to building a Fractional CMO practice and how it shaped the way I support founders today - not by adding more marketing, but by bringing clarity, focus, and strategic leadership where it’s often missing.

We unpack the realities of startup growth today - why clarity matters, how AI changes the game, and what founders really need from marketing leadership. My roots in brand strategy and consumer behaviour taught me how to simplify, differentiate, and create meaning. Today, I work as a Fractional CMO and GTM Strategist, helping B2B tech companies mature their marketing operations, sharpen their narrative, and grow with intention instead of chaos.